WELCOME TO THE ART OF TOILE DE JOUY

There is a quiet poetry woven into every thread.
 A story whispered through cotton and light, where tradition meets modern grace. The Art of Toile de Jouy is our homage to timeless femininity — a celebration of mothers and daughters wrapped in the same delicate narrative. Soft blue motifs bloom across flowing silhouettes, evoking sunlit afternoons, antique staircases, porcelain teacups, and the gentle ritual of shared moments. Each piece is designed to move like a memory: effortless, romantic, and quietly powerful. The structured bodices, the sweeping skirts, the tender details — everything speaks of heritage reimagined for today’s woman. For the mother who leads with elegance. For the child who grows within beauty. This is more than a print.
 It is an atmosphere. A feeling. A legacy in motion. Step into a world where fabric tells stories,
 and every dress becomes part of yours.

Maison Bleu Capsule

LA MAMMA RIVIERA DRESS

€ 340

LA BAMBINA GARDEN DRESS

€ 100

LA MAMMA BELLEZZA DRESS

€ 390

MRS. FRANCOISE

MRS. FRANCOISE

Who is Mrs. Francoise?

"I want to make it memorable spending those precious moments with your children, those precious moments that will pass in the blink of an eye!" says Francesca, Mrs. Francoise Founder and Creative Director.

At Mrs. Francoise, matching outfits are not just adornments but a visible bond between mother and child, symbolizing unity and love.

With a blend of classic elegance, playful imagination, and the magic of motherhood, Mrs. Francoise brings effortless glamour to family fashion. "My grandma always said there’s something magical about matching with your kids—it just pulls everything together!" The essence of Mrs. Francoise lies in its classic elegance and old European style, celebrating bold, effortless style and unique “all’italiana” savoir-faire.

Slipping into Mrs. Francoise's designs will transport you straight into the glamorous
world of a fashion magazine cover shoot! "With my keen eye for style, I take the
guesswork out of matching outfits. And the best part? Say goodbye to the mad dash through different stores searching for coordinating pieces. I’ve got you covered!"

Each piece in the collection is designed to be fun, full of life, and always chic. Whether it’s a family celebration or a simple day out, Mrs. Francoise ensures that both mom and child look as fabulous as they feel, creating memories that last forever.

TIMELESS ELEGANCE

LA MAMMA WIMSHY DRESS

€ 270

LA MAMMA AMERICAN DRESS

€ 290

LA MAMMA DOLL DRESS

€ 290

Designed for cocktail parties, member-guest dinners, evening soirees, and running barefoot with your children, Mrs. Francoise will offer made to order silhouettes that can be worn multiple ways, and throughout multiple generations.

THANK YOU

THANK YOU